Good Cause
Good Cause
Mission driven consulting.
Good Cause is a Portland based consultancy that exists to champion and explore strategies & processes that motivate non-profits as well as mission driven businesses to succeed.
What we did
Strategy
Competitive Audit
Marketing Position
Art Direction
Design
Brand Identity
Icons & Illustration
Website
Content
Photography
The Challenge
Good Cause founder Rebecca Goldcrump set out to create a company that struck a balance between commerce and altruism. Through advising non-profits, she helps mission driven businesses implement organizational systems that ensure they scale and succeed in accomplishing what they've set out to do. Good Cause required an identity system that reflected the level of skill and careful consideration that Rebecca brought to her clientele.
The Solution
OK Studio created a visual identity that felt at once both stable and active. Inspiration was drawn from political campaign pins, energized by a bright red-orange accent color. We art directed and photographed simple still life vignettes that spoke to strategy, examination and balance in an abstract and elegant manner.
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Good for profit. Profit from good.
Good Cause leverages their business knowledge and financial expertise we develop innovative systems that bridge the gap between non-profits and for-profits by establishing success metrics that further social causes along with the bottom line.
