Pretend Company

Goodwell

Bar West

Pretend Company

Docent

Pretend Company
A very real brand for a very real company.
Coming soon to Portland Oregon, Pretend Company creates immersive retail environments and unique furniture pieces alongside home goods of the highest quality.
What we did
Strategy
Competitive Audit
Marketing Position
Art Direction
Design
Brand Identity
Icons & Illustration
User Interface
Content
Photography
The Challenge

In a bid to grow their practice, Pretend Company approached OK Studio to compliment their elegant designs with branding that more closely spoke to their personality and aesthetic. The new brand needed to allow for the company to grow as well as reflect the high brow meets blue collar ethos behind the work.

The Solution

We began by building a strong brand foundation including competitive audit, market positioning, brand character and target audience profiles. This was followed by the naming process which embraced the accidental, yet serendipitous founding of the company.

Furniture, spaces and objects oh my!
We leveraged colors, shapes and patterns found in Pretend Company's catalogue of designs. Friendly sans serifs combine with iconographic furniture to create a fun, yet elegant aesthetic.
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