Goodwell

Goodwell

Bar West

Pretend Company

Docent

Goodwell
Unfuck your teeth, unfuck the world.
Goodwell, a sustainable oral care and wellness company, is on a mission to eliminate harmful plastics from our planet while revolutionizing self care.
What we did
Strategy
Competitive Audit
Market Positioning
Art Direction
Design
Brand Identity
Icons & Illustration
User Interface
Content
Product Photography
Partners
Nicolle Clementson
Beverly James Neel
The Challenge

Goodwell was a company on the rise, but it's online sales were lagging behind its growth. The brand aesthetic lacked the optimism of its founders and it was facing threats from close competitors.

The Solution

The art direction aimed at focusing on the joy of wellness and the optimism of working towards a happier, healthier planet. Sterile product photography was replaced with smiling faces and floods of color. Within weeks, online sales increased 400%, marking a new era for Goodwell.

Bright smiles, bright future.
The product sets leverage deconstructed materials commonly found in bathrooms, such as mirrors and tile. While props like bamboo, charcoal, salt and mint, found in Goodwell's products, serve as accents.
Next Project

Bar West