Docent

Goodwell

Bar West

Pretend Company

Docent

Docent Goods
Use with intention, batteries not included.
Docent creates thoughtful cannabis accessories that promote mindful consumption and elevated experiences.
What we did
Strategy
Creative Direction
Market Positioning
Design
Brand Identity
Art Direction
Product Renders
Content
Website
Collateral
The Challenge

Rapid advancements within the cannabis industry have lead to both increased accessibility, but also relatively mindless options for imbibing. Docent sought to create a brand to combat the flippant nature of modern consumption.

The Solution

OK Studio created a brand that reintroduced the mystery and mysticism traditionally associated with cannabis. We sought to create imagery that was at once both refined and radical.

Consciousness, elevated.
The visual language combined smoke and stars to evoke the spiritual nature of the brand’s mission. Altars and heavenly bodies support the ethereal compositions that make up the brand’s imagery.
Next Project

Goodwell